Nearly 90% of customers use search engines to look for businesses. Are they finding yours?
Showing up on the search result page is a great marketing strategy. But, SEM, search engine marketing is more than only using the campaign system to bid for your rank. We go beyond the basics of automation, performance, and efficiency, we can help you gain a competitive advantage.
Search Engine Marketing uses paid tactics to gain visibility on the search engines. It is also known as PPC (pay-per-click). Unlike tactics that help a website rank organically, SEM uses PPC advertising platforms like Google Ads, Bing Ads, or Baidu Ads (China) to apply the available ad formats to reach your target audience. You can control who will see those ads, adjust the testing shortly, send traffic to a sale, or accelerate traffic during quieter periods and see the conversions in a short time. And as a tactic, it involves everything from setting up and optimizing paid ads to manage the account to increase conversions and returns.
Great Color usually begins a campaign with comprehensive keyword research and competitor insights to create targeted campaigns that place their products and services in front of a target audience. These campaigns include different formats, all of which can help you reach your target audience.:
- Search Ads (text ads)
- Shopping Ads
- Display Ads
- Gmail Ads
- YouTube Ads
Feel free to check our other services: