Brand development is a strategic process of creating and distinguishing your company’s image, products, and services from your competitors. It is ongoing, with goals acting more or less as benchmarks, signifying new ideas and products as your company grows.

 

What is a brand at all? A professional services brand is your firm’s reputation and visibility in the marketplace. There are two factors to consider the strength of your brand, reputation and visibility.

 

How to align your brand with your business objectives? Your strategy may evolve through the years as culture changes. Keep telling your story and garnering customer loyalty, which is how you communicate your brand to your target market and update or strengthen your brand.

 

Great Color helps our clients build a brand development strategy from the perspective below:

  • Consider the overall business strategy
  • Identify target clients
  • Research target client group
  • Brand positioning
  • Messaging strategy
  • Name, logo, and tagline
  • Content marketing strategy
  • Rebrand the website
  • Build marketing toolkit
  • Implement, track, and adjust

 

Some marketing partnerships we involved in the past:

  • Integrated Advertising in sports: NBA all-star game
  • NASDAQ New York Times Square advertisement
  • Sydney Opera House performance promotion
  • Italian French Fashion show
  • German cars industry exhibition
  • Korean and Japanese pop events

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