The overall marketing campaigns or customized solutions based on your request are available.

 

Usually, your marketing promotion will face 3 phases. The first phase, also known as the top funnel, will focus on your brand awareness. No matter you own a new brand or an existing brand, brand visibility is the key to keep you remembered by the market. The social proof or influencer endorsement can be a strong support to bring you under the spotlight within a short time.

 

The 2nd phase, which comes to your middle funnel, will focus on the brand consideration including leads generation, re-targeting, etc. It’s hard to convince the clients to purchase your service/products at first sight when they see it. That’s also the reason why phase 1 is so important. We need to expose your brand to the target audience again and again. Only enough impression can recall people’s consideration of your brand.

 

The 3rd phase, also known as the bottom funnel, will focus on the conversion. It is the most challenging part which requests people to take the money outside of their pocket. Campaigner will apply different B2B or B2C promotions to make it more likely for people to take action. However, if you have an excellent long-term market nurturing strategy, then you will receive a lot of unexpected inbound leads and conversion. Sometimes, you will have some challenges at the last stage, and then you need to look back your overall strategies to trouble-shooting your weak link.

 

Here are our integrated solutions to serve each phase.

 

Digital Marketing
– Google paid ads, video ads, social media ads.
– Google SEO
– Creative ad copy and landing page design
– Campaign A/B Testing

 

Content Marketing
– Social media channel setup
– Blog or newsletter service
– Chinese social media account management
– Social mentioning analysis and management
-KOL marketing

 

Event Marketing
-Industry events selection
-Events sponsorship design
-Onsite campaign strategy

 

Analysis
-Market research
-Market survey design
-Success metric analysis