Roughly speaking, 2G is the era of textual network information; 3G for the image; 4G for the live broadcasting and video. Nowadays, the global 5G industry has accelerated. The revolution brings dramatic changes among the medium and forms each time, which also changes much in the whole advertising industry’s ecosystem.
- For the consumer, a faster bandwidth speed which is almost close to zero latency can be a piece of exciting news. Immersive images with higher resolution can always bring a fantastic user experience.
- For the advertiser, 5G can provide a stronger link between brands and customers, which can also improve brand efficiency and reduce ad costs.
- For the whole advertising industry, it is possible to show more ad impressions within the same amount of time, shorter page loading time, and lower bounce rate. It is possible to show a higher ad engagement rate sooner. 5G is a game-changer, and once it begins to scale, a new shuffling opportunity will appear.
How big will the market size be from the App? Here is a possible estimation: 4G market size= 4G user terminals * Total ad links on App from each terminal * ARPU value for each link (Avg. Revenue Generated Per User).
So let us put the same estimation formula on 5G: 5G market size= 5G user terminals * Total ad links on App from each terminal * ARPU value for each link (Avg. Revenue Generated Per User).
Each factor can be 10x bigger than the 4G era. Even if we halve them five-times, the overall 5G can bring more than the 100-fold incremental market.