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How to Evaluate PPC Ads Performance

Run a PPC ads campaign is more than just finding the right keywords. Although adjusting the ad settings based on the performance metrics such as PPC (Pay-Per-Click), CTR (Click-Through-Rate), CPM(Cost-Per-Thousand Impressions) can be sufficient, ...

Facebook Posts Strategy

According to Statista, Facebook had 2.38 billion monthly active users in the first quarter of 2019. Facebook is still one of the most powerful social media platforms nowadays. Since Facebook applies with the networking based algorithm, a ...

Why Does Your Business Need SEO?

SEO is not a new concept for the business owner, a full name known as Search Engine Optimization, aiming to improve your organic rank on the search engine result based on the search algorithm. Compared to the organic search, those results ranked ...

New Product Concept Testing I

  As a marketer, it is essential to test if the new product concept will be acceptable for the market before involving mass production. There will be a significant risk if you have an ambiguous definition on the audience segments, the ...

New Product Concept Testing II

In our last article New Product Concept Testing I, we discussed the brand recognition from your clients. In this article, we will talk more about how to study the consumer’s feedback on your products.     Let’s continue the ...

How Does the Product Marketing Work?

Compared to digital marketing, content marketing, or event marketing, it seems that the title of the product marketing manager is not straight forward enough, and it will be harder for people to recognize specific responsibilities from it ...

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