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Hypothesis on the Next Social Currency

As we mentioned in “KOC—New Choice For the Brand,” the KOC focuses more on the operation aspect.  After you place all the foundation of KOC on track, you can be the ...

KOC — New Choice For the Brand

KOL (Key Opinion Leader) became a trending topic 7-8 years ago in China. Many social media companies emerged and achieved great success by doing business with KOL at that time. With the rapid ...

Will 5G Become the Game-Changer for the Advertising Industry?

Roughly speaking, 2G is the era of textual network information; 3G for the image; 4G for the live broadcasting and video. Nowadays, the global 5G industry has accelerated. The revolution brings ...

Is Email Marketing Dead?

As we all know, marketers always play with multiple tactics to acquire users. Compared to those paid ads, which can bring a quick result, email marketing appears to require more your patience. ...

Frequently-Used Market Research Types

A successful marketing campaign will never happen by just burning money; the strategic plan for each step makes a difference. Market research, known as the early stage, plays an incredibly ...

Baidu Keyword Research SEO Tips

SEO, search engine optimization, is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring you more the right traffic. If you ...

How to Evaluate PPC Ads Performance

Although adjusting the ad settings based on the performance metrics such as PPC (Pay-Per-Click), CTR (Click-Through-Rate), CPM(Cost-Per-Thousand Impressions) can be sufficient to improve the ...

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