As we mentioned in “KOC—New Choice For the Brand,” the KOC focuses more on the operation. After you place all the foundation of KOC on track, you can be the game-changer ...
As an old topic, many social media companies emerged and achieved great success by doing business with KOL (Key Opinion Leader). With the rapid development of social media in the past years, KOLs ...
Roughly speaking, 2G is the era of textual network information; 3G for the image; 4G for the live broadcasting and video. Nowadays, the global 5G advertising industry has accelerated. The ...
As we all know, marketers always play with multiple tactics to acquire users. Compared to those paid ads, which can bring a quick result, email marketing requires more patience. Leads nurturing ...
A successful marketing campaign will never happen by just burning money; the strategic plan for each step makes a difference. Market research, known as the early stage, plays a significant role ...
SEO, search engine optimization, is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring you more of the right traffic. ...
You can constantly adjust the ad settings based on the performance metrics such as PPC, CTR, CPM, which is sufficient to improve the performance of the ads. However, this strategy can only ...