As we all know, marketers always play with multiple tactics to acquire users. Compared to those paid ads, which can bring a quick result, email marketing requires more patience. Leads nurturing by content via email can be a marathon. Too many unqualified email blasts will also end up in your newsletter in the users’ junk…
SEO, search engine optimization, is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring you more of the right traffic. Suppose you want to run the business in China. In that case, we strongly suggest that you create a website hosted in China, which will…
You can constantly adjust the ad settings based on the performance metrics such as PPC, CTR, CPM, which is sufficient to improve the performance of the ads. However, this strategy can only identify the improvement of the lead generation level but not the final purchase. So, we need to introduce the ROI and ROAS. …
Facebook had 2.38 billion monthly active users in the first quarter of 2019 according to Statista. Facebook is still one of the most powerful social media channels today. A fantastic Facebook content strategy will be helpful for the daily audience engagement and long-term ads campaign. You can also see How to Evaluate PPC Ads Performance…