Posts Tagged “Digital Marketing”

Is Email Marketing Dead?

Is Email Marketing Dead?

As we all know, marketers always play with multiple tactics to acquire users. Compared to those paid ads, which can bring a quick result, email marketing appears to require more your patience. Leads nurturing by content via email can be a marathon. Too many unqualified email blast will also end up your newsletter in the…

Baidu Keyword Research SEO Tips

Baidu Keyword Research SEO Tips

SEO, search engine optimization, is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring you more the right traffic. If you want to run the business in China, we strongly suggest that you create a website hosted in China, which will be more convenient for…

How to Evaluate PPC Ads Performance

How to Evaluate PPC Ads Performance

Although adjusting the ad settings based on the performance metrics such as PPC (Pay-Per-Click), CTR (Click-Through-Rate), CPM(Cost-Per-Thousand Impressions) can be sufficient to improve the campaign ads, this strategy can only identify the improvement of the leads generation level but not the final purchase. So, we need to introduce the ROI and ROAS.   Difference Between…

Facebook Content Strategy

Facebook Content Strategy

Facebook had 2.38 billion monthly active users in the first quarter of 2019 according to Statista. Facebook is still one of the most powerful social media channels today. A fantastic Facebook content strategy will both be helpful for the daily audience engagement as well as long-term ads campaign. You can also see How to Evaluate…

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