Public Relations

Communication is the key, no matter you want to start an overseas or a local business. Public relations can help to boost your business based on your good communication. Especially when you want to start a business in a foreign land, but without enough knowledge of local culture, law, audience behavior, which can bring fatal death for your business.


Public relations should be an integral part of your company’s ongoing marketing plan. But the way you execute your campaign depends on what your goals are. Successful implementation of an effective public relations strategy can be a critical component of a marketing plan.


Great Color will help you break down the proposal to the details carefully. We will help you foresee all the features that you ignore, which can impact your business result. Finally, don’t forget our solid network can bring your brand to the public shortly. So relax. You only need to keep hands-free and worry-free.


Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

  • Launch new products and services.
  • Reposition a product or service.
  • Create or increase interest in a product, service, or brand.
  • Influence specific target groups.
  • Defend products or services that have suffered PR crisis.
  • Enhance the firm’s overall image.


We have the resources from global top media platforms such as

  • Hurun Report (胡润百富)
  • Forbes (福布斯)
  • Elle
  • Vogue
  • Bloomberg
  • Business Insider
  • Bazaar (时尚芭莎)
  • 36Kr (36氪)
  • Yahoo Financial
  • NetEase (网易)
  • etc.
  • And other hundreds of industry media channels…


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