Posts Tagged “Google”

How to Evaluate PPC Ads Performance

How to Evaluate PPC Ads Performance

Although adjusting the ad settings based on the performance metrics such as PPC (Pay-Per-Click), CTR (Click-Through-Rate), CPM(Cost-Per-Thousand Impressions) can be sufficient to improve the campaign ads, this strategy can only identify the improvement of the leads generation level but not the final purchase. So, we need to introduce the ROI and ROAS.   Difference Between…

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