Great Color Marketing Agency - Your best data-driven marketing solution

Working Together to Reach Your Business Success

We’re Great Color, a Silicon Valley-based full-service marketing agency with a branch in Shanghai, China, designed to help international clients enter and connect with Chinese consumers and help Chinese companies go overseas. At Great Color, we are passionate about our work every day by being inspired by the brands and ...

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Key Opinion Consumer — Games On!

As an old topic, many social media companies emerged and achieved great success by doing business with KOL (Key Opinion Leader). With the rapid development of social media in the past years, KOLs have maintained fantastic chemistry with social ...

How to Evaluate PPC Ads Performance

You can constantly adjust the ad settings based on the performance metrics such as PPC, CTR, CPM, which is sufficient to improve the performance of the ads. However, this strategy can only identify the improvement of the lead generation level ...

Why Does Your Business Need SEO?

SEO (Search Engine Optimization) aims to improve the organic rank on the search engine result based on the search algorithm for the business owner. Compared to the organic search, those results ranked by the “Sponsored Ads” are ...

What Does Product Marketing Do?

Compared to other marketing roles, it seems that the title of the Product Marketing Manager is not straightforward enough. It is harder for people to recognize specific responsibilities. Besides, people often confuse this role with that of ...

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