SEO is not a new concept for the business owner, a full name known as Search Engine Optimization, aiming to improve your organic rank on the search engine result based on the search algorithm. Compared to the organic search, those results ranked by the “Sponsored Ads” called the paid search. SEO is a long-term activity while paid results can always be improved shortly.
Organic Search Vs. Paid Search
We used to make a comparison of the website traffic for a couple of dash cam brands. The average organic traffic is 3-4 times to paid traffic. Of course the traffic segmentation from different industries various. However, one thing is for sure, and you should never ignore the importance of improving your organic search.
As we all know, the CTR (Click-Through-Rate) of the organic search will also decline according to the ranking order on the SERP(Search Engine Result Page). The average CTR will be 2.35%, and the top 25% result can even rise to 5%+. According to Google PPC (Pay Per Click)report, the avg CTR will be around 1.91%, avg cost will be about $2.32, and some industries will have a higher price.
Both the organic and paid search are essential for the website. Usually, the paid search has lots of restrictions such as your overall budget and campaign strategy. As a result, the organic search takes a huge responsibility for your long-term web traffic.
The common misconceptions of SEO
Lots of corporates, especially those start-ups, always have the misunderstandings of SEO. Firstly, they have no patience for the slow reward. They only care about immediate conversion. Secondly, this point is something related to the ads. They think the ROI for the same creative ad copy will always remain the same, which is wrong; the ROI is more likely to decline due to the decrease of the freshness. As a result, they would rather spend most of the budget on the ads instead of the SEO. From a short-term perspective, this probably could work. However, it’s risky to rely on the ads to grow your business. Imagine that when you input a keyword in the Google search bar. Your ad appears on the top with the “sponsor” mark; however, there’s no way to find them in the organic result but all your competitors’ information. How will a client choose the business provider?
White Hat SEO
The ranking from SERP can also present your business’s reputation. Technically, both the white-hat and black-hat SEO work. White-hat SEO means all the professional and legalized process. Black-hat SEO refers to all the possible “quick” and “dirty” solutions, which has a high risk to get the penalty from the Search Engine. It costs 4-6 months for the Google spider to crawl to a brand new website. Long in short, when you decide to do the SEO for the website, you need to consider the perspectives as below: SEO keywords, onsite SEO, offsite SEO, content creation, mobile, and local SEO, etc.
If you are interested in China market, you can also refer to Baidu Keyword Research SEO Tips.