As we mentioned in “KOC—New Choice For the Brand,” the KOC focuses more on the operation. After you place all the foundation of KOC on track, you can be the game-changer of your brand promotion. Once your KOC pool is ready, how can you incentivize them to do the active sharing and push the viral…
It’s always essential to test if the new product concept will be acceptable for the market before mass production. There will be a significant risk if you have an ambiguous definition of the audience segments, market strategy, product message, product differentiation, etc. So how to solve these problems? This article will talk about the…
We discussed brand recognition in our last article. We will continue to talk about improving product concept testing from consumer feedback on your products. Let’s continue with the herbal tea example. We would like to determine which concepts are more applicable and attractive to the younger generation. We can start the research with…