Posts Tagged “Business Strategy”

Hypothesis on the Next Social Currency

Hypothesis on the Next Social Currency

As we mentioned in “KOC—New Choice For the Brand,” the KOC focuses more on the operation aspect.  After you place all the foundation of KOC on track, you can be the game-changer of your brand promotion. Once your KOC pool is ready, how can you incentivize them to do the active sharing and push the…

New Product Concept Testing I

New Product Concept Testing I

It’s always essential to test if the new product concept will be acceptable for the market prior to mass production. There will be a significant risk if you have an ambiguous definition of the audience segments, market strategy, product message, product differentiation, etc.   So how to solve these problems? In this article, we will…

New Product Concept Testing II

New Product Concept Testing II

We discussed brand recognition in our last article. We will continue to talk about the improvement of product concept testing from consumer feedback on your products.     Let’s continue with the herbal tea example, with which we would like to figure out which concepts are more applicable and attractive to the younger generation. We…

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