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Facebook Content Strategy

Facebook had 2.38 billion monthly active users in the first quarter of 2019 according to Statista. Facebook is still one of the most powerful social media channels today. A fantastic Facebook ...

Why Does Your Business Need SEO?

SEO (Search Engine Optimization) aims to improve the organic rank on the search engine result based on the search algorithm for the business owner. Compared to the organic search, those results ...

New Product Concept Testing I

It’s always essential to test if the new product concept will be acceptable for the market before mass production. There will be a significant risk if you have an ambiguous definition of ...

New Product Concept Testing II

We discussed brand recognition in our last article. We will continue to talk about improving product concept testing from consumer feedback on your products.     Let’s continue ...

What Does Product Marketing Do?

Compared to other marketing roles,  it seems that the title of the Product Marketing Manager is not straightforward enough. It is harder for people to recognize specific responsibilities. ...

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